APPENDIX A DEFINITIONS OF TACTICS
 Advocacy Capacity Building Using financial support, training, coaching, or mentoring to increase the ability of an organization or group to lead, adapt, manage, and technically implement an advocacy strategy. Champion Development Recruiting high-profile individuals to adopt an issue and publicly advocate for it. Stronger Coalitions Unifying advocacy voices by bringing together individuals, groups, or organizations that agree on a particular issue or goal. Communications and Messaging Transmitting information to target audiences to influence how an issue is presented, discussed, or perceived. Community Mobilization Creating or building on a community-based groundswell of support for an issue or position. Community Organizing Working with people in communities to develop the capacity to advocate on their own behalf. Demonstration Programs Implementing a policy proposal on a small scale in one or several sites to show how it can work. Influencer Education Telling people who are influential in the policy arena about an issue or position, and about its broad or impassioned support. Leadership Development Increasing the capacity (through training, coaching, or mentoring) of individuals to lead others to take action in support of an issue or position. Litigation Using the judicial system to move policy by filing lawsuits, civil actions, and other advocacy tactics. Media Advocacy Pitching the print, broadcast, or electronic media to get visibility for an issue with specific audiences. Model Legislation Developing a specific policy solution (and proposed policy language) for the issue or problem being addressed. Policy Analysis and Research Systematically investigating an issue or problem to better define it or identify possible solutions. Policymaker Education Telling policymakers and candidates about an issue or position, and about its broad or impassioned support. Political Will Campaign Communications (in-person, media, social media, etc.) to increase the willingness of policymakers to act in support of an issue or policy proposal. Public Awareness Campaigns Communications with the public that increase recognition that a problem exists or familiarity with a policy proposal. Public Education Telling the public (or segments of the public) about an issue or position, and about its broad or impassioned support. Public Forums Group gatherings and discussions that are open to the public and help to make an advocacy case on an issue. Public Polling Surveying the public via phone or online to collect data for use in advocacy messages. Public Will Campaign Communications to increase the willingness of a target audience (non-policymakers) to act in support of an issue or policy proposal. Regulatory Feedback Providing information about existing policy rules and regulations to policymakers or others who have the authority to act on the issue and put change in motion. Voter Outreach Conveying an issue or position to specific groups of voters in advance of an election. 13