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Center for Evaluation Innovation The Advocacy Strategy Framework A tool for articulating an advocacy theory of change JULIA COFFMAN & TANYA BEER March 2015 

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Adocacy Strategy Framework: A tool for articulating an advocacy theory of change

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Documentation Purpose

Change-centred documentation

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Advocacy

Type

Guide

Description: Coffman, Julia and Tanya Beer. "The Advocacy Strategy Framework: A tool for articulating an advocacy theory of change." Center for Evaluation Innovation, March 2015.

Coffman and Beer provide a simple, one-page tool for thinking about the theories of change that underlie public policy advocacy strategies. Their article first present the tool then offers six questions that advocates and funders can work through to better articulate their theories of change. While recognizing that advocacy is not predictable or linear, their tool provides advocates with a useful starting point for using theories of change in advocacy work. It also provides an opportunity for advocates to think about their specific audience and prompts thinking about useful tactics and meaningful outcomes.

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Adocacy Strategy Framework.pdf
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Adocacy Strategy Framework: A tool for articulating an advocacy theory of change

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