TIP: Pay attention to the role that the public is expected to play in the strategy. Even if a
determination is made that public demand and mobilization are not required for a policy
goal to be achieved, what will be required to ensure successful implementation and
sustained support over the long term?
3) What are the underlying assumptions about how change
happens?
Theories of change should do more than identify positioning and tactics. They should
identify the underlying assumptions and beliefs about how the advocacy process will
unfold to achieve policy goals. Doing this requires basing the theory of change on notions
about how politics and the policy process work, what it takes to effect change in that
process on a given issue, and the specific levers that advocates need to push to catalyze
change.
Underlying assumptions may be based on:
Social science theories: Many research-based theories about the policy process and
about the actors that play roles in it can form the conceptual underpinning of an advocacy
theory of change. Those theories can come from such diverse disciplines as political
science, sociology, psychology, social psychology, or communications, and may be about
how the policy process works, the actors that
participate in it, or different advocacy
strategies. They may draw on, for example,
theories about networks, coalitions, civil
society, or community organizing and
For a description of social science theories
about the policy process, see Pathways for
Change: 10 Theories to Inform Advocacy
and Policy Change by Sarah Stachowiak at
www.evaluationinnovation.org.
mobilization.
Values: Theories of change also may be grounded in advocates’ or funders’ own values
and notions about what works. Some advocates or funders value policy change regardless
of how it happens; others care about the achievement of certain steps and outcomes
along the way. For example, some funders want to see the involvement of voices affected
by the policies being debated. Others emphasize collaboration among advocacy groups.
Still others value advocates’ use of evaluation and data to inform their ongoing work.
Experience: While there is no guarantee that what worked before will work again with
advocacy, assumptions about how change will occur may also come from previous
experience, with successful or unsuccessful advocacy efforts.
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