APPENDIX B DEFINITIONS OF INTERIM OUTCOMES AND EXAMPLE INDICATORS INTERIM OUTCOME DEFINITION EXAMPLE INDICATORS Changed Attitudes or Beliefs Target audiences’ feelings or affect about an issue or policy proposal. Collaborative Action Among Partners Individuals or groups coordinating their work and acting together. • Policy agenda alignment among collaborators Increased Advocacy Capacity The ability of an organization or coalition to lead, adapt, manage, and technically implement an advocacy strategy. • Increased knowledge about advocacy, mobilizing, or organizing tactics Audience recognition that a problem exists or familiarity with a policy proposal. • Percentage of audience members with knowledge of an issue Increased Knowledge Increased or Improved Media Coverage Quantity and/or quality of coverage generated in print, broadcast, or electronic media. • Percentage of audience members with favorable attitudes toward the issue or interest • Percentage of audience members saying issue is important to them • New organizations signing on as collaborators • Collaborative actions taken among organizations (e.g., joint meetings, aligning of messages) • Improved media skills and contacts • Increased ability to get and use data • Website activity for portions of website with advocacy-related information • Number of media citations of advocate research or products • Number of stories successfully placed in the media (e.g., op-eds) • Number of advocate (or trained spokesperson) citations in the media • Number of media articles reflecting preferred issue framing • Number of citations of advocate products or ideas in policy deliberations/ policies Increased Political Will or Support Willingness of policymakers to act in support of an issue or policy proposal. • Number of elected officials who publicly support the advocacy effort • Number of issue mentions in policymaker speeches (or debates) • Number and party representation of bill sponsors and co-sponsors • Number of votes for or against specific legislation Increased Public Will or Support Willingness of a (non-policymaker) target audience to act in support of an issue or policy proposal. New Political Champions High-profile individuals who adopt an issue and publicly advocate for it. Stronger Coalitions Mutually beneficial relationships with other organizations or individuals who support or participate in an advocacy strategy. Successful Mobilization of Public Voices Increase in the number of individuals who can be counted on for sustained advocacy or action on an issue. • Percentage of audience members willing to take action on behalf of a specific issue • Attendance at advocacy events (e.g., public forums, marches, rallies) • New champions or stakeholders recruited • New constituencies represented among champions • Champion actions to support issue (e.g., speaking out, signing on) • Number, type, and/or strength of organizational relationships developed • Number, type, and/or strength of relationships with unlikely partners • New advocates recruited • New constituencies represented among advocates • New advocate actions to support issue 14