TIP: Look for competing or misaligned assumptions about how change occurs.
Organizations involved in a collaborative advocacy effort might have different ideas about
how best to achieve policy change. Some might feel that a professional advocate-led
approach that uses largely insider advocacy tactics is most efficient and effective. Others
might feel that a grassroots approach would make room for those affected by the policies
on which the advocacy was focused to participate and help shape the advocacy agenda,
and ultimately lead to change that is more sustainable. Even when organizations
collaborate, they may be unaware that competing theories of change are in play, and that
those differing notions are causing conflicts among the groups involved.
TIP: Exploring assumptions about politics and the policy process might surface new
insights about which audiences need to be targeted, or which tactics will work under what
circumstances. It can be useful to revisit the first two questions after this step to
determine whether the strategy should be positioned differently or if specific audiences
need more attention.
4) Who else is working on this and how?
Advocacy often features multiple voices working on the same issue—aligned or in
opposition. The framework has the advantage of allowing for the mapping of multiple
advocacy strategies onto the same framework. This kind of mapping can be used to
identify where other organizations or collaborators are positioned and how they are or
are not complementary. Identifying collaborators’ positioning puts the strategy in context,
shows where and how it will add value, and flags potential points of conflict. It also
illustrates potential points of synergy that might not already exist.
This mapping allows for questions such as:
• How are advocates complementing one another?
• Is there unnecessary duplication of effort?
• Are strategies unintentionally working in opposition?
• What does the opposition’s positioning indicate about how advocates should
respond?
The exercise of overlaying how others are positioned in the framework also facilitates a
clearer articulation of how a particular advocacy organization is contributing to a policy
goal.
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