Adapting and improving Following the earthquake, NHK adapted our disaster coverage approach to improve areas of weakness and improve upon what we already do. Here are five new initiatives we launched: 1. We improved disaster reporting to ensure it can be understood both visually and auditorily. Our previous disaster broadcasting emphasized a detached, factual approach focused primarily on communicating the details of a quake (such as its epicenter, the expected height of any tsunami, etc.). Today, a newscaster will, in case of a major emergency, immediately call upon viewers to evacuate, when necessary. Newscasters also emphasize the need to evacuate calmly, so as not to cause panic. In addition, we use a visual ticker that can appear whenever there is a call for immediate evacuation (see below). This ensures that people with hearing disabilities receive the essential information. 94