NHK works closely with the JMA to ensure a high standard of disaster preparedness and the
rapid communication of events. NHK set up a system that allows us to quickly create graphics
and automatically produce news scripts for on-air personnel. NHK also carries out training
every day after midnight when no programs are aired. (This is because we are constantly monitoring and reporting on earthquakes). These commitments to disaster preparedness meant
we were able to quickly move to live coverage immediately after the quake was detected.
Disaster preparedness at NHK doesn’t solely rely on the JMA alerts. We also operate and
monitor footage from 500 robot cameras set up in major cities, in coastal areas and around
nuclear power plants. This provides us with an amazing amount of live footage when a disaster strikes. For example, during the earthquake, a camera captured a tsunami wave 30
minutes after the quake was detected (shown below).
Along with cameras, NHK used aerial images captured from helicopters to show the effects of
the quake and tsunami. It meant we were able to broadcast live, unforgettable footage of a tsunami wiping out houses in Sendai - a mere hour after the quake (as shown in the following page).
By 2014, we will have 15 helicopters stationed in 12 locations around Japan. This will enable
us to reach, and broadcast from, any location in the country within an hour.
NHK also made an effort to spread its earthquake coverage to different platforms. Live television and radio broadcasts were livestreamed on platforms such as Ustream and Niconico
Live. We were swamped with requests from people seeking information about the safety of
loved ones. To do this at scale, NHK placed whatever information we had on Google Person
Finder2, which “helps people reconnect with friends and loved ones in the aftermath of natural and humanitarian disasters.”
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