WILL AWARENESS CHANGES ACTION Relevant Interim Outcomes Successful Mobilization of Public Voices Collaborative Action Among Partners Increased Public Will or Support Stronger Coalitions Policy Change New Political Champions Increased Advocacy Capacity Increased or Improved Media Coverage Increased Political Will or Support Changed Attitudes or Beliefs Changed Attitudes or Beliefs Changed Attitudes or Beliefs Increased Knowledge Increased Knowledge Increased Knowledge PUBLIC INFLUENCERS DECISION MAKERS AUDIENCES The next figure then illustrates how the mapping of an advocacy strategy can help to guide decisions about which interim outcomes are relevant to that strategy. In this case, based on where the hypothetical strategy is positioned in the framework, advocates might consider capturing the extent to which public voices engaged in sustained mobilization (who is acting, what are they doing, and are they staying engaged), along with the extent to which a coalition grows stronger and collaborative partners are engaging in coordinated action. Appendix B offers definitions of each interim outcome along with example indicators for tracking whether those outcomes are occurring. 11